Hours after releasing a new line of MLB-affiliated “Local Market” hats on Tuesday, New Era pulled the product from its website.
New Era is the official cap supplier to MLB. The line featured a combination of team logos, local area codes, landmarks, World Series logos and other local tie-ins scattered over the hats. Social media reacted with mockery, and New Era later removed the collection from its site. New Era has not yet responded to a request for comment from ESPN.
The New York Yankees cap, for instance, featured five area codes, the Statue of Liberty, an apple, a slice of pizza, a boom box on the rear above a “NEW YORK” stencil, along with the words “New York The Empire State” in cursive script above a World Series logo.
The Los Angeles Dodgers cap displayed nine area codes, plus a pair of palm trees on the front. The California state bear made an appearance on the side of the hat, as did a taco on the back.
The Kansas City Royals version highlighted four area codes — none of which are in Missouri, where the Royals actually play their games. The team’s social media account appeared to have some fun with the omission, changing its official Twitter bio to read: “Located in Kansas City, Mo., we love Kansas area codes, saxophones, the flag of Kansas City, pigs, Missouri and the 1985 World Series.”
New Era had previously unveiled a similar line of NBA caps.