Top Home Business Professionals all have one thing in common and that is they know how to promote their business. Regardless of what product or service you sell if you learn a few simple steps, you too will have great success.
It all starts with how to promote your home based small business — it takes just three simple steps. You need to get the right message, to the right market using the right medium.
Don’t make the mistake of thinking you can slack off on any of these three steps even if you are part time trying to earn extra money from home. You could have the best message in the world, but if you didn’t deliver it to the right market with the right media — you are sunk!
Think about it — if you had killer copy for a product that would enable any golfer to drive 300 yards, if you put it in a scrap-booking magazine — you probably are only going to reach a VERY small portion of your audience — if any! This is a classic example of submitting to the wrong market, (tiny potential audience for your work from home company), and media, (again, tiny potential audience).
The first step is to understand your market. Who are they, what do they want from life, what are their hopes, dreams and fears? Where do they shop, what kind of car do they drive, what sports do they play, what is their socio-economic situation? The more information you can imagine and research about your market, the more likely it is that you will be able to create copy that arouses their desire to purchase what you’re selling.
Second, you need to craft a message. Your message should address what you KNOW you market wants but right now they don’t have it. If your golfer who wants to hit his drive 300 yards every time, right now he probably hooks or slices it 200 yards and is embarrassed by ending up on the wrong fairway. He is tired of searching for lost balls and wants to “drive like a “macho” man!” Your message needs to uncover his current “pain”, then show a way your product will provide the solution. Finally, your message needs to provide the security of some type of guarantee.
Third, you you need the right media. You probably are not going to want to use Ladies Home Journal as the media to deliver the message to your “manly” golfer. He probably reads Golf Digest and wouldn’t be caught dead looking at Ladies Home Journal. He probably reads the sports pages in the newspaper. He probably watches golf on ESPN. Yes, some of the media I just mentioned would be pricey, but there are great ways to use social media and blogs to reach people just in that target market.
Whatever your top home based business is trying to sell, you would use the same three step method every time. At home based business professionals take the time to really work on their promotions because if you’ve got wimpy promotions your sales are probably not doing anything close to what you projected. But if your home based small business has Ferocious Promotions, you’ll be doing just fine.
There you have it — market, media, message. Get them all right and you’ll hit a home run…. or a three hundred yard drive!